I just spent three really GREAT days in Las Vegas. I was there at the annual Vemma Convention. A new product was introduced in the sports drink category called THIRST and it is really very good. We also gave $30,000 to The Childrens Miracle Network to help kids in childrens hospitals around the world.
This company is a good example of great branding, design and use of cause marketing.
Great company and great people at the helm.
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