The elevator pitch is a 30-second answer to “What does your company do?” The concept is that any employee should be able to describe what your company does and the value it provides during a short trip in an elevator.
The elevator pitch is extremely important for early-stage companies that have a new or intangible product or service. These companies often require multiple stages of financing and key strategic partnerships, and ineffective or non-existent elevator pitches can make this task more difficult.
Your elevator pitch should be easy to remember and easy to say. Keep it simple and free of jargon. You want to engage the listener, so make it as interesting as possible.
As you write your elevator pitch, say it out loud; time it and test it on people to see what flows. Ask your sales team to test it and give feedback – they’re the ones who will be using it regularly.
Your elevator pitch should include:
1. What you do
2. Who your customers are
3. The #1 reason customers should choose you over your competitors
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