Marketing Strategy and Implementation
Wow…time flies by when you’re having fun. I have not been keeping up on the blogging like I should. I have so much content to share but with everything seemingly happening at once it is hard to keep up sometimes.
There are a lot of really great things in the works that will benefit a lot of people so please hang tight as I get back to the blog.
Thanks
Mike
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When you are trying to develop a successful website, you’ll soon realize that your website content is very important. Websites with great content are more likely to have great traffic results than those with lousy articles and headings. The more interesting and diverse your content, the better traffic results you will have. When trying to get the right mixture of content, you may become frustrated. This is especially true if you are not a strong writer. Use these tips to help you find out more about website content and the decisions you can make to create the best text on the web.
Care about Content
Many times, website operators don’t give content much thought. This happens more frequently than one might expect and the repercussions are immediate. If you want better website traffic results, you should always be sure that you make content a priority.
Whether you write the content yourself, or hire professional writers to develop it for you, it should be quality writing. Someone who has passion for the subject should write it. The more passion the writer has, the better the writing will likely be. Usually, this is the website owner and operator, because no one will want the site to succeed as much as this individual. However, if you are not a great writer, you can always hire professionals to help you with the task.
Quality over Quantity
When it comes to website content, there are obviously guidelines. When trying to fill up a specific amount of area on a website, it may be necessary to set limits on word count. As a whole however, you should always strive for quality over quantity.
Having too much content can drive viewers away because they are likely to get bored. Knowing exactly how much content you need for your site can also be a challenge. You should always view your site like a potential visitor would, which means that many of your decisions may be made by instinct. You will know when you have too much content on your site. The main goal is to have specific and direct content that is not too “wordy”. When there are excessive words in the content, you will quickly lose your audience. Be direct and to the point with your writing and you will be more efficient overall.
Natural Flow
Like discussed before, much of the content decisions for your website will be done with instinct. You need to be sure the content flows naturally.Natural flowing content leads easily to other issues. One subject should flow into the other seamlessly. The same is true with the placement of other website functions. When you are writing, consider the placement of “submit” buttons or other links on the page. This can help you develop content that looks great on the page as well as sounds great to the reader. If a piece feels unnatural when it’s being written, it will likely look uncomfortable to the reader and will be a disaster on your
website.
Proofread
Some of the most unnecessary mistakes made with website content writing are grammatical. Websites that contain articles with spelling and grammar mistakes can look ridiculous. If you want your site to be taken seriously, you should always be sure that your articles are proofread many times.This will help ensure you are delivering information that is intelligent and complete. It may help you to read your text out loud, in order to hear what it actually sounds like. Although it may seem unnecessary, you will find that the response will be greater when your text is without mistake.
As you can see, there are several important aspects to developing website content that will boost and maintain your website traffic.
You should focus on passion, quality, and flow of your content. If you would rather not worry about these issues, hiring a professional is the way to go. However, if you are up to the challenge, try it yourself. Just relax and begin writing. Let the content come to you without effort. Try different approaches with your writing and you will quickly learn what works best for your site and its traffic. As long as it feels right to you when you read it on the site, it will likely look great to your site’s visitors as well.
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The elevator pitch is a 30-second answer to “What does your company do?” The concept is that any employee should be able to describe what your company does and the value it provides during a short trip in an elevator.
The elevator pitch is extremely important for early-stage companies that have a new or intangible product or service. These companies often require multiple stages of financing and key strategic partnerships, and ineffective or non-existent elevator pitches can make this task more difficult.
Your elevator pitch should be easy to remember and easy to say. Keep it simple and free of jargon. You want to engage the listener, so make it as interesting as possible.
As you write your elevator pitch, say it out loud; time it and test it on people to see what flows. Ask your sales team to test it and give feedback – they’re the ones who will be using it regularly.
Your elevator pitch should include:
1. What you do
2. Who your customers are
3. The #1 reason customers should choose you over your competitors
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Tags: elevator pitch, marketing
I am highly recommending this book. Here is a brief description.
“Have you ever wondered how an empire is built? What kind of leadership and determination is required to amass an empire worth emulating? How complete would your life be if you could receive the “secrets” to all the success you could ever handle in this lifetime?”
You can find it here. http://bit.ly/7z9hzR
Achieve True Wisdom in Business by Applying Twelve Ancient Principles
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Tags: Brian Hazelgren, Business book, Everlasting Wisdom, Wisdom
